On February 20, the Ministry of Industry and Information Technology issued a list of 36 enterprises for brand cultivation with excellent practice. Sinochem Lantian was awarded the honorary title of pilot enterprise for industrial brand cultivation, and its experience will be popularized around the country.
Brand cultivation of industrial enterprises is an important task for the Ministry of Industry and Information Technology in 2012, with the purpose of promoting regional and industrial brand construction. Sinochem Lantian is the only fluorine chemical enterprise selected as the first batch of pilot enterprise.
In recent years, Sinochem Lantian continuously promotes brand construction and takes brand strategy an important strategy for sustainable development of its fluorine chemical business. The acquisition of this honorary title is the result of Sinochem Lantian's brand strategy.